The Payoff
The Payoff is a podcast where small business owners come to hear inspiring stories of how hard work, sweat equity, and a bit of luck helped successful business leaders overcome challenges. Hosted by Cynthia Nevels, CEO of Integrality and senior business advisor for Goldman Sachs, each episode dives into the toughest issues entrepreneurs face, offering actionable insights and untold secrets to help businesses not just survive, but thrive.
The Payoff
How Jessica Taylor Scaled Ezra Coffee to Land on HEB and Central Market Shelves
Ever wonder how a small consumer goods business makes it onto the shelves of major retailers like HEB and Central Market? Jessica Taylor, founder of Ezra Coffee, shares her inspiring journey on this episode of The Payoff. From identifying her target market to scaling her brand and navigating the complex retail landscape, Jessica reveals some of the key steps that helped her turn Ezra Coffee into a household name.
Discover how she crafted a compelling brand story, built relationships with retailers, and overcame the challenges of breaking into the competitive world of grocery retail. Whether you're launching a consumer goods brand or dreaming of seeing your product on store shelves, this episode is packed with actionable tips to help you gain insights and perspective.
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